Sportskids.com Privacy Policy

Your child’s privacy is important to us at Sportskids.com. We are committed to safeguarding children’s personal information collected online, and to helping parents and their children learn how to exercise control over personal information while exploring the Internet. The additional measures we have taken to tailor our content and offerings at our children’s sites to help children protect their privacy while online include encouraging children to use non-personally identifiable screen names rather than their real names and taking efforts to prevent children from posting contact information. In addition, we do not ask children to disclose more personal information than is necessary for them to participate in an activity. Furthermore, anytime we want to collect personal information, we first obtain verifiable permission from a parent or guardian. To help ensure a rewarding online experience for your child, we provide you with this summary of our information practices to empower you in connection with your child’s online experiences. This privacy notice governs the collection and use of information at Sportskids.com.

I. The Information We Collect

To enable children to participate in some of our online activities, we may ask them to provide personal information including name, e-mail address, address, telephone number, hobbies, sports favorites, and date of birth. On some pages of our site, such as where children can send electronic postcards to their friends, or our Refer a Friend section, we also may ask your child to provide personal information about other people. This is usually limited to a first name and e-mail address. We also may ask for the name and e-mail address of the child’s parent. When children visit our site, we automatically collect certain non-personally identifiable information. This information may include the type of computer operating system (e.g., Windows ’95 or Mac OS) and browser (e.g., Netscape, Internet Explorer) being used, the domain name of the Internet service provider (e.g., America Online, Earthlink), and the site the came from before visited Sportskids.com (e.g., etoys.com, yahooligans.com).

II. How We Use the Information

Sportskids.com, we never share personal information with third parties. We use children’s information only for our internal purposes. This enables them to enter one of our sweepstakes or contests, to express their opinions on various topics, to send electronic postcards to their friends, to participate in our activities, including the Sportskids.com News, and to respond to an e-mail messages they have sent us. We also may use children’s information to offer children or parent’s products, programs or services that we believe may be of interest to them. We use the information that we collect about others for various purposes. Either to either enable the child to communicate with them, for example, to send an electronic greeting card to a friend or invite that friend to visit Sportskids.com; or to obtain your consent and/or notify you about your child’s participation in these activities. We sometimes use the non-personally identifiable information that we collect to improve the design and content of our site and to enable us to personalize your Internet experience. We also may use this information in the aggregate to analyze site usage, as well as to offer you products, programs, or services. All information collected will be available for review by the child’s verifiable parent or guardian. In addition, we will disclose information we maintain when required by law, for example, in response to a court order or a subpoena. We also may disclose such information in response to a law enforcement agency’s request. Sportskids.com will not use or transfer personally identifiable information provided to us in ways that are materially different from the ones described above without also providing parental notification of such practices and obtaining consent for any materially different uses.

III. Collection of Information by Third-Party Sites and Sponsors

Our site contains links to other sites whose information practices may be different from ours. In addition, some of our content may be provided by a third party, including information regarding leagues, camps, coaching tips and our golf section. While these parties are contractually bound to abide by child privacy laws, visitors should consult the other sites' privacy notices, as the sites are not covered by our privacy policy. Sportskids.com sometimes may offer contests, sweepstakes, or promotions that are sponsored by or co-sponsored with identified third parties. By virtue of their sponsorship, these third parties may obtain personally identifiable information that children voluntarily submit to participate in the contest, sweepstakes, or promotion. Sportskids.com does not control the third-party sponsors' use of this information. A list of names and contact information of outside third parties that may collect and maintain personally identifiable information as a result of their participation in these activities is provided.

IV. Cookies

Sportskids.com may use a software technology called "cookies." Cookies are small text files that we place in visitors’ computer browsers to store their preferences. Cookies themselves do not contain any personally identifiable information. Although cookies could enable us to relate a visitor’s use of this Web site to personal information (e.g., e-mail address) that a visitor has provided, we do not do so for this site. This Web site uses a reputable third party to serve the advertisements that you see on the pages of this web site. Although they do not collect personally identifiable information from this site, they do use cookies. If you would like to know more about the information gathering practices of our third party ad server, please click here

V. Security

In conjunction with our Internet service provider, Sportskids.com has put in place appropriate physical, electronic, and managerial procedures to safeguard and help prevent unauthorized access, maintain data security, and correctly use the information we collect online.

VI. Parental Review of Information

E-mail us at ParentReview@sportskids.com for instructions on how you can accomplish any of the following: To protect your child’s privacy and security online, we will take reasonable steps to help verify your identity before granting you access to the personal information that we collect and maintain about your child.

VII. Contact Us

If you have any questions, comments or concerns regarding our privacy policy and/or practices, please contact us at the following e-mail address, address and telephone number:
Privacy@sportskids.com
12500 Emerson Avenue
Parkersburg, WV 26104
304-464-4632

VIII. A Final Note to Parents

The Internet offers a world of opportunity for children. Your guidance and involvement are essential to help ensure that children have a safe and rewarding online experience. We encourage you to the visit The Direct Marketing Association’s web site (www.the-dma.org) http://www.the-dma.org and explore the Get CyberSavvy! Program. Get CyberSavvy! helps families learn how information flows online so they can use the Internet in ways that protect their privacy and well-being. It also contains a number of valuable resources to help parents and children be aware of and express their preferences about information that is collected online and how it is used. Your efforts to instill responsible information practices will help steer your children to age-appropriate sites, and will go a long way toward ensuring that your children have enriching experiences online.