McAfee SECURE sites help keep you safe from identity theft, credit card fraud, spyware, spam, viruses and online scams


• 150% Price Guarantee • Flat & Free Shipping
• Fast, Friendly Service • Easy Return Policy

Sport Promotion and Sales Management 2nd Edition

Sport Promotion and Sales Management 2nd Edition
Prepared by Richard L Irwin, William A. Sutton, Larry McCarthy. 352 Pages.
 
Our Price$82.95
Retail Price$120.21
Lowest Price Guaranteed!

Code18-1358
MPN073606477X
In Stock. Usually ships in 1 - 3 days.
 

As more sport management programs are incorporating sales into their curriculum, Sport Promotion and Sales Management, Second Edition, enters the field as a much-needed resource. With this text, students will prepare for careers in the industry, and professionals will learn best practices by discovering how to sell inventory ranging from tickets to sponsorship, prepare a sales force, retain and upsell existing products to customers, use sponsorships as a sales incentive, and service and activate sponsorships.

Authors Richard L. Irwin, Larry M. McCarthy, and Sutton bring extensive academic and professional experience to the book. They use numerous examples from their own experiences in consulting with teams, events, and organizations in the NFL, NBA, NHL, MLB, NCAA, PGA, and LPGA. They also bridge the gap between theory and practice by providing “Practitioner Perspectives” in each chapter. These perspectives help readers see how professionals have incorporated the techniques in the book. In addition, the authors offer real-life contemporary examples of sales and promotion management in practice, further illuminating successful practice for readers.

Sport Promotion and Sales Management, Second Edition, presents a wide-ranging view of what it takes to be successful in the field. Moving from theoretical foundations of sport promotion and sales to fundamental roles of sport sponsorship, it examines incentives for sport consumers, licensing issues, sales management and servicing, and the role of technology in sport promotion and sales. It also explores sales training, the art of ticket sales, customer retention, branding, and risk management.

In Sport Promotion and Sales Management, Second Edition, brimming with fresh and innovative ideas and techniques in sales, promotion, and sponsorship.

Please review these other products:

 
An Insider's Guide to Managing Sporting Events
Jerry Solomon. 232 Pages. Price: $52.99
Retail: $76.79

click to see more

 
 
Recreation and Parks - The Profession
Gaining an understanding of the recreation and parks profession is crucial to success in the field and to effective leadership within the field. Price: $16.99
Retail: $24.62

click to see more

 
 
Human Kinetics Having a Ball - Stability Ball Games
Having a Ball: Stability Ball Games, author John Byl shows you how to get kids bouncing, laughing, moving, and having great fun—all as they improve their fitness skills. Price: $17.99
Retail: $26.07

click to see more

 
 
Human Kinetics Space Planning Guidelines for Campus Recreational Sport Facilities
Space Planning Guidelines for Campus Recreational Sport Facilities is the perfect resource for anyone beginning the process of planning for new or expanded facilities. Price: $19.99
Retail: $28.97

click to see more

 
 
Sculpting Her Body Perfect- 3rd Edition
The best is now even better! Price: $15.95
Retail: $23.11

click to see more

 
 
Elementary Physical Education Teaching & Assessment-2nd Edition
Prepared by Christine J. Hopple. 304 Pages. Price: $33.95
Retail: $49.20

click to see more

 
 
Learning by Choice in Secondary Physical Education
Prepared by Kevin Kaardal. 264 Pages. Price: $23.75
Retail: $34.42

click to see more

 
 
Musculoskeletal Trauma - Implications for Sports Injury Management
Prepared by Gary Delforge. 264 Pages. Price: $61.99
Retail: $89.84

click to see more