McAfee SECURE sites help keep you safe from identity theft, credit card fraud, spyware, spam, viruses and online scams


• 150% Price Guarantee • Flat & Free Shipping
• Fast, Friendly Service • Easy Return Policy

Sport Promotion and Sales Management 2nd Edition

Sport Promotion and Sales Management 2nd Edition
Prepared by Richard L Irwin, William A. Sutton, Larry McCarthy. 352 Pages.
 
Our Price$82.95
Retail Price$120.21
Lowest Price Guaranteed!

Code18-1358
MPN073606477X
In Stock. Usually ships in 1 - 3 days.
 

As more sport management programs are incorporating sales into their curriculum, Sport Promotion and Sales Management, Second Edition, enters the field as a much-needed resource. With this text, students will prepare for careers in the industry, and professionals will learn best practices by discovering how to sell inventory ranging from tickets to sponsorship, prepare a sales force, retain and upsell existing products to customers, use sponsorships as a sales incentive, and service and activate sponsorships.

Authors Richard L. Irwin, Larry M. McCarthy, and Sutton bring extensive academic and professional experience to the book. They use numerous examples from their own experiences in consulting with teams, events, and organizations in the NFL, NBA, NHL, MLB, NCAA, PGA, and LPGA. They also bridge the gap between theory and practice by providing “Practitioner Perspectives” in each chapter. These perspectives help readers see how professionals have incorporated the techniques in the book. In addition, the authors offer real-life contemporary examples of sales and promotion management in practice, further illuminating successful practice for readers.

Sport Promotion and Sales Management, Second Edition, presents a wide-ranging view of what it takes to be successful in the field. Moving from theoretical foundations of sport promotion and sales to fundamental roles of sport sponsorship, it examines incentives for sport consumers, licensing issues, sales management and servicing, and the role of technology in sport promotion and sales. It also explores sales training, the art of ticket sales, customer retention, branding, and risk management.

In Sport Promotion and Sales Management, Second Edition, brimming with fresh and innovative ideas and techniques in sales, promotion, and sponsorship.

Please review these other products:

 
Biochemical Monitoring of Sport Training
Authors: Atko Viru, Mehis Viru. 296 Pages. Price: $73.99
Retail: $107.23

click to see more

 
 
Human Kinetics The Outdoor Athlete
Take your outdoor experience to the next level. Price: $14.99
Retail: $21.72

click to see more

 
 
Human Kinetics Gotta Ballroom
Gotta Ballroom providing you with the skills you need to glide across the dance floor like a pro. Price: $21.95
Retail: $31.81

click to see more

 
 
Clinical Mechanics and Kinesiology With Web Resource
Clinical Mechanics and Kinesiology is enhanced with over 360 pieces of full-color art. Price: $89.99
Retail: $130.42

click to see more

 
 
An Insider's Guide to Managing Sporting Events
Jerry Solomon. 232 Pages. Price: $52.99
Retail: $76.79

click to see more

 
 
Women and Sport - Interdisciplinary Perspectives
D. Margaret Costa, Sharon R. Guthrie. 416 Pages. Price: $71.99
Retail: $104.33

click to see more

 
 
Elementary Physical Education Teaching & Assessment-2nd Edition
Prepared by Christine J. Hopple. 304 Pages. Price: $33.95
Retail: $49.20

click to see more

 
 
Optimizing Strength Training - Designing Nonlinear Periodization Workouts
Optimizing Strength Training: Designing Nonlinear Periodization Workouts explains how nonlinear periodization works and then demonstrates how to create nonlinear periodization training programs, including programs for special populations. Price: $15.95
Retail: $23.11

click to see more