with Jerry Lynch, PhD; Sport Psychologist, international speaker, corporate consultant; national class athlete and author.

Lynch builds on the concepts of self-awareness through strategic positioning. A major concept in strategic positioning is to understand that competition is a process. Goal driven athletes tend to focus on the result while being oblivious to the day-to-day process. This three-part instructional DVD begins with an exercise to show how to effectively and efficiently send a strong message to your opponent about your intent. Lynch teaches athletes how to ensure this message is sent and received through visualization and affirmation, two critical components of strategic positioning. Part Two focuses the team generating ideas for improvement within 24 hours after competition. Champions need positive and constructive critique, even after victory. By specifically defining the areas of improvement, athletes and teams can take steps toward improvement and ultimate success. Part Three is designed to increase the intensity of practices. Athletes focus on what they are willing to start doing that differs from their normal routine. This exercise helps athletes see that the only thing keeping them from dynamic positive changes is themselves.

Building an Attitude of Excellence explores the intricate relationship between attitude and behavior. The DVD explains how individuals can improve their level of self-motivation and sustain both their enthusiasm and their passion by putting the principle of positive thought into action. The DVD also details how having an attitude of excellence can help people make a difference in their lives, as well as in the lives of others. Among the topics covered: a positive attitude is a choice, building an appreciation of yourself, positive self-disclosure, being responsible for your attitude, power of positive non-verbal communication, visualization and positive self-talk, setting goals, maintaining a high level of motivation, and enthusiasm, passion, and making a difference.

with Chris Doyle, University of Iowa Football Strength & Conditioning Coach Certification: National Strength and Conditioning Association (NSCA), '99 NSCA Big 10 "Strength Coach of the Year".

Finally, the complete guide to Functional Movement Evaluation and Correction! This DVD will teach you a systematic approach to identifying the functional needs of your athletes. Once identified, it takes you through a simple progression that is designed to correct imbalances by implementing individual programs with your athletes. Each area is addressed at the beginner, transitional and advanced levels of development. Excellent instruction!