While many books address the subject of exercise training, few have been written about the business side of personal training. This book covers the topic more thoroughly than any other existing publication, discussing not only how to build a solid business but also how to be an effective trainer.
Part I defines personal training, outlines the history of the profession, and reviews the qualifications for being a personal trainer. You’ll also find important information on the certifications offered by the Aerobics and Fitness Association of America, American College of Sports Medicine, American Council on Exercise, Cooper Institute for Aerobics Research, and National Strength and Conditioning Association.
Part II helps you avoid common business mistakes, describing how to create, market, and manage a personal training enterprise.
Part III offers techniques for becoming an effective personal trainer.
Nineteen sample forms in Parts II and III make it easy for you to put the ideas presented into practice.
