Connecting Your Program to the Community explains how coaches can develop a quality brand name for their program within their communities. The DVD reviews specific strategies that can be used to link a football program to the elementary schools, businesses, and youth football programs in the community. The DVD also discusses how developing a respected brand identity in these areas will enable a football program to experience numerous benefits—all-the-while becoming more than being perceived as just a program that teaches football. Among the topics covered: Irish way kids club, reading contest, lunch visits, community service projects, win/wins for businesses and fundraising, and connecting to youth & middle school football.
Run Time: 42 mins.
