I. The Information We Collect
To enable children to participate in some of our online activities, we may ask them to provide personal information including name, e-mail address, address, telephone number, hobbies, sports favorites, and date of birth. On some pages of our site, such as where children can send electronic postcards to their friends, or our Refer a Friend section, we also may ask your child to provide personal information about other people. This is usually limited to a first name and e-mail address. We also may ask for the name and e-mail address of the childs parent. When children visit our site, we automatically collect certain non-personally identifiable information. This information may include the type of computer operating system (e.g., Windows 95 or Mac OS) and browser (e.g., Netscape, Internet Explorer) being used, the domain name of the Internet service provider (e.g., America Online, Earthlink), and the site the came from before visited Sportskids.com (e.g., etoys.com, yahooligans.com).
II. How We Use the Information
Sportskids.com, we never share personal information with third parties. We use childrens information only for our internal purposes. This enables them to enter one of our sweepstakes or contests, to express their opinions on various topics, to send electronic postcards to their friends, to participate in our activities, including the Sportskids.com News, and to respond to an e-mail messages they have sent us. We also may use childrens information to offer children or parents products, programs or services that we believe may be of interest to them. We use the information that we collect about others for various purposes. Either to either enable the child to communicate with them, for example, to send an electronic greeting card to a friend or invite that friend to visit Sportskids.com; or to obtain your consent and/or notify you about your childs participation in these activities. We sometimes use the non-personally identifiable information that we collect to improve the design and content of our site and to enable us to personalize your Internet experience. We also may use this information in the aggregate to analyze site usage, as well as to offer you products, programs, or services. All information collected will be available for review by the childs verifiable parent or guardian. In addition, we will disclose information we maintain when required by law, for example, in response to a court order or a subpoena. We also may disclose such information in response to a law enforcement agencys request. Sportskids.com will not use or transfer personally identifiable information provided to us in ways that are materially different from the ones described above without also providing parental notification of such practices and obtaining consent for any materially different uses.
III. Collection of Information by Third-Party Sites and Sponsors
A list of names and contact information ofoutside third parties that may collect and maintain personally identifiable information as a result of their participation in these activities is provided.
Sportskids.com may use a software technology called "cookies." Cookies are small text files that we place in visitors computer browsers to store their preferences. Cookies themselves do not contain any personally identifiable information. Although cookies could enable us to relate a visitors use of this Web site to personal information (e.g., e-mail address) that a visitor has provided, we do not do so for this site.
In conjunction with our Internet service provider, Sportskids.com has put in place appropriate physical, electronic, and managerial procedures to safeguard and help prevent unauthorized access, maintain data security, and correctly use the information we collect online.
VI. Parental Review of Information
E-mail us at ParentReview@sportskids.comfor instructions on how you can accomplish any of the following:
- access the personally identifiable information that Sportskids.com has collected from your child,
- correct factual errors in such information,
- request to have this information deleted, or
- request that we no longer collect or maintain such information.
To protect your childs privacy and security online, we will take reasonable steps to help verify your identity before granting you access to the personal information that we collect and maintain about your child.
VII. Contact Us
12500 Emerson Avenue
Parkersburg, WV 26104
VIII. A Final Note to Parents
The Internet offers a world of opportunity for children. Your guidance and involvement are essential to help ensure that children have a safe and rewarding online experience. We encourage you to the visit The Direct Marketing Associations web site (www.the-dma.org)http://www.the-dma.organd explore the Get CyberSavvy! Program. Get CyberSavvy! helps families learn how information flows online so they can use the Internet in ways that protect their privacy and well-being. It also contains a number of valuable resources to help parents and children be aware of and express their preferences about information that is collected online and how it is used. Your efforts to instill responsible information practices will help steer your children to age-appropriate sites, and will go a long way toward ensuring that your children have enriching experiences online.